On October 28, 2016, the Associate of IP Law Agency “Synergy” Olga KRESHCHENKO held a master-class within the framework of EBA Education program – an educational platform of the European Business Association. The current master-class was devoted to a virtual reality of intellectual property, in particular to the issues related to the safety of the company’s Website that became one of the main sales tools nowadays. The choice of the event’s topic had a reason behind it – the issue of efficient protection and enforcement of intellectual property rights to such a complicated object, as a Website, calls for special attention in view of the fact that substantial resources are devoted to its development and promotion.

Olga Kreshchenko has acquainted the participants with such important issues as fighting against Website “clones” and full possession of rights to the Web-site design and a program code. She also gave advices for avoiding basic mistakes with regard to pictures and texts posted at other Websites as well as presented information on peculiarities of a “marriage contract” with partners and secrets of trademarks and domain names protection and enforcement in other countries.

During her master-class, Olga Kreshchenko also presented relevant useful case studies from the practice established in this sphere.

Low-key comfortable environment of the event has permitted the participants to discuss in detail all the issues in the sphere of intellectual property they were interested in as well as to exchange experience and the best practices in this area.

Anna KRAVCHUK, Partner of our IP Law Agency, who was among the participants of this master-class, also made her personal contribution to active and interesting discussions.

We do hope that a clear understanding of a possibility of real threats’ evolution on the part of unfair competitors as well as commitment for active actions forwarded to intellectual property rights protection and enforcement will permit to turn a Website to a “strong” asset for doing business.

We would like to express our special gratitude to the European Business Association for traditionally excellent organization of the event!

Press-Service of IP Law Agency “Synergy”

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