On November 9, 2017, Synergy IP Law Agency will participate in the annual conference and exhibition dedicated to e-commerce issues “eCommerce 2017”.
The Managing Partner of Synergy IP Law Agency Viktoriia Ostapchuk will take part in this important event as a moderator of a separate section “Law” that is dedicated this year to the following topic: «Legislative Aspects of Doing Online-Business: Requirements for Internet-Retailers and Consumer Rights. What Should Each of Us Be Aware Of?».
The Associate of Synergy IP Law Agency Olga Kreshchenko will also make a contribution to the Conference by making a presentation on the topic “Virtual Reality of Intellectual Property”. The speaking notes for her presentation are as follows:
1. Website – an easy target for «intellectual» robbers.
— name on the Internet (a domain, a trademark): how to protect your rights and to respect the rights of others?
— Web-site design and a program code: step-by-step guide for full possession of rights (arrangements with the programmers and designers);
— pictures and texts posted at other Websites: basic mistakes.
2. “Marriage contract” with partners.
— what should be done before entering into partnership with someone?
— peculiarities of purchase of already existing business.
3. Capture of foreign markets. Secrets of trademarks and domain names protection in other countries.
4. Fighting against Website “clones”. What should you do if you were “faked”?
Other experienced speakers were also invited to make their presentations within the section “Law”, in particular Mr. Ilarion Tomarov, Head of IP/IT practice, Taylor Wessing Ukraine, on the topic: «Crash Test of Public Offer in the Ukrainian eCommerce» and Halyna Bakum, Attorney, with a speech on the topic: «Day-to-Day Realities of the Ukrainian Legislation`s Impact on Internet Business: Trends and Possibilities 2017».
The program of the Conference will also include the following separate sections: Contextually Targeted Advertising, E-mail Marketing, Analytics, SEO, Logistics, Next Generation eCommerce, Content-Projects, SMM in eCommerce, UX/UI, Personalization. Within each section the attendees will have the possibility to participate in round tables in order to discuss several case studies from the best practices in this area.
Among the participants of “Ecommerce 2017” Conference will be all the major stakeholders of e-commerce market of Ukraine.
Press-Service of IP Law Agency “Synergy”
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